<?php $email_label = __( 'Email address', 'mailchimp-for-wp' ); $email_placeholder = __( 'Your email address', 'mailchimp-for-wp' ); $signup_button = __( 'Sign up', 'mailchimp-for-wp' ); $content = "<p>\n\t<label>{$email_label}: </label>\n"; $content .= "\t<input type=\"email\" name=\"EMAIL\" placeholder=\"{$email_placeholder}\" required />\n</p>\n\n"; $content .= "<p>\n\t<input type=\"submit\" value=\"{$signup_button}\" />\n</p>"; return $content;